Reddit is one of the biggest forums online, with over a billion monthly active users across the globe. Launched in 2005, the content-driven site allows users to post content, like links, images, and videos, for other users to discover and curate.
While the site is incredibly popular, it also has a notoriously difficult time generating revenue. This is mainly because of Google’s algorithm changes, which punish content farms for posting large amounts of often low-quality content to try and make money off advertising.
Despite this, Reddit is still an incredibly powerful platform, used by some of the biggest brands and companies in the world to reach audiences and create engagement. With that in mind, let’s dive into how you can make money from a Reddit account.
The Types of Content You’ll Want to Post
To begin making money from a Reddit account, you’ll first need to decide what type of content you’ll want to go above and beyond to develop and grow your audience. In 2019 alone, Redditors shared over 8.7 million pieces of content, which clocked up over 550 million views. That’s an astounding amount of engagement for a community this size.
Since the majority of content is user-generated, it’s a great place to find inspiration for your content strategy. From world-class creators to viral trends, you’ll find something to inspire your next big content idea.
Start A Forum Or Group
Since the community-based structure of Reddit is such a strong suit, you could leverage this to create an online space that can be used for various purposes. One of the simplest and most effective ways of doing this is through a forum or group. This could be used to host conversations about a broad range of topics, from gaming, to lifestyle, to marketing and business.
Just remember that these spaces are public, so be careful what you say or share. Nevertheless, as a beginner, these spaces can be a good place for you to build credibility with your audience and establish yourself as an expert in your industry.
Create An Instagram Account For Content
Instagram is one of the most popular social media platforms, with over 1.7 billion active monthly users across the globe. Much like Reddit, Instagram allows users to share content that is based around a theme or topic, with an emphasis on visual appeal rather than extensive text. This makes it a great place to find inspiration for your content strategy.
Since the introduction of IGTV in 2017, creators have had the ability to create bespoke live-streaming videos that blend live video with curated content, similar to a Twitch stream. With over 600 million monthly active users and counting, it’s an incredible platform for content creators to gain visibility and engagement with their audience.
Join A Community Of Like-Minded Creators
If you’ve got a specific subject matter expertise or know-how that you can uniquely contribute to a community of like-minded creators, then this could be the way forward for you. Whether you’re an experienced copywriter or have an intimate knowledge of SEO, you can become a valued contributor to an online forum where you can teach others. While it might be difficult to get started, once you have, you can reach a global audience of people who are looking for content like yours.
There are numerous communities on Reddit that are looking for contributors, whether you’re an experienced marketer or have a proven track record in digital marketing. If you can become a valued member of a community, you’ll be able to establish yourself as an authoritative voice in your industry, with the potential to gain credibility over time.
Use Your Personal Stake In What You Post
Do you have a strong personal interest in a particular topic? Maybe you’ve always been a fan of a TV show or movie, or perhaps you’ve found your way into marketing via digital marketing agencies and platforms like HubSpot.
In these instances, you can use your personal interest as a way to bring value to the public. By sharing your own experiences and establishing yourself as an expert in your field, you can grab the attention of fans, followers, and potential new customers. This is known as expert opinion social proof and is a useful tool in gaining trust and credibility with your audience. In addition to this, you can also establish yourself as an industry thought leader, having a positive impact on the discourse around your specific topic. This is known as thought leader social proof and is a great way to gain trust and credibility with your audience.
These are just a few of the ways you can make money from a Reddit account. The most effective way of generating revenue will depend on your niche, target audience, and brand. When establishing yourself as an authoritative voice in your industry, be sure to reflect that through your content strategy, while also considering the platform you’re working on. With over a billion users a month, and no sign of this slowing down, it’s well worth taking a look at how to make money from a Reddit account.