How to Sell Your Services Online and Make Money Doing It

In today’s world, there is always a way to make money. Some like taking a walk, cleaning houses, or eating chocolate – they make enough to pay their regular bills. But, for those who want to be extra-ordinary, there are dozens of opportunities to do so – including earning side-hustles online.

In this video, you’ll learn the essential steps to take if you want to start a business online. You’ll discover how to sell your services, how to grow your business, and how to make the most of this new digital world.

The Basics Of Selling Services Online

Selling services online is a lucrative business idea that can help you make a substantial amount of money. But, to put in place the proper framework, you first need to understand the basics of doing so.

As a service provider, you’ll be offering your expertise to people who want to buy your services. So, you’ll need to understand the various phases a prospective client may go through as they consider contracting your company. Based on that, you’ll have to develop and implement a marketing plan to attract the right customers and convert them into paying clients. If you can do this effectively, you’ll be able to build a lucrative online business that will allow you to live your best life.

Phases of a Prospective Client

Most businesses start with an idea and a desire to make money. But, to successfully sell your services online, you’ll need to go beyond that. You’ll need to understand the various stages a prospective client may go through as they consider contracting your company. By doing so, you’ll be able to develop and implement a marketing strategy that will enable you to effectively communicate with your customers and potential clients.

According to HubSpot Blogs’ research, there are five distinct stages that a prospect may go through as they consider purchasing a service or product.

  • Price discovery
  • Market research
  • Analysis
  • Pro-forma contracts
  • Closed-loop feedback

Let’s examine each phase.

1. PRICE DISCOVERY

In the beginning, you’ll need to determine the price of your service. This is usually a challenging process, as you’ll be looking at pricing for similar companies that are already established or for companies that are highly competitive in your industry. Additionally, you’ll want to add significant margins to your pricing, as established companies in your industry usually do.

Once you’ve determined the price, you can move on to the next phase.

2. MARKET RESEARCH

After you’ve established the price, you can move on to the next phase of your business. This is generally known as market research or key stakeholder interviews. In market research, you’ll be seeking feedback from existing customers or potential customers about your product or service.

The goal is to learn what works, what doesn’t work, and what else you can do to make your product or service better. The sooner you get this information, the sooner you can move on to the next phase.

3. ANALYSIS

Once you’ve established yourself as an expert in your industry and have gathered a decent amount of feedback, you can move on to the next phase: analysis. In this phase, you’ll want to consider all the information you’ve gathered and put it into perspective. Based on that, you can develop a business case and present it to potential customers. This case will include the pricing, the value proposition, and the competitive analysis. You’ll want to put yourself in your customers’ shoes and think like they do. This phase is all about making the client comfortable with your proposal and gaining their trust — which will then drive sales and revenues in the future.

4. PRO-FORMAL CONTRACTS

In the next phase, you’ll want to get the contract signed. In order to do that, you’ll need to put in place some protections for both parties. One of the most important things you’ll want to include is a non-disclosure statement. Regardless of whether you’re contracting for SEO services, web design, or development, you’ll want to make sure that your prospective customers keep your pricing and other confidential information confidential. This is especially important if there are any disputes down the line. Having a non-disclosure statement eliminates any possible misunderstandings.

5. CLOSED LOOP REVIEW

In the final phase, you’ll need to review and act on any feedback your customers or potential customers might have given you. Even though you’ve addressed all the issues they raised in the previous phase, you’ll want to double-check to make sure everything’s alright. This is essential because in this phase, you’ll be operating under different terms and you might have changed something about your proposal based on the feedback you received. You’ll want to have everything recorded and in writing — including email threads — just in case there are any disputes down the line.

As you can see, there are several steps you’ll need to take in order to effectively sell your services online. But, as long as you follow the proper procedures, you’ll be able to build a successful business that will allow you to live your best life.