How to Make Money Selling Educational Materials Online

If you’re looking for a way to make money from home, you’ve probably considered exploring the lucrative world of online selling. But first, let’s examine why you might want to venture into this new, digital world of marketing and sales. Perhaps you’re thinking about putting your expertise in teaching into valuable use, and wish to supplement your income with some side-hustles.

The Growing Popularity of Online Learning

Thanks to the COVID-19 pandemic, universities canceled class trips, cut back on hiring, and moved online. In doing so, they transformed entire industries. According to the U.S. Department of Education, 39.8 million students were online school users in the spring of 2021. That’s 80% of the country’s K-12 population.

While the number of traditional high school students has dropped due to the pandemic, the demand for online learning remained. And with good reason – access to educational resources has never been greater, with the number of online universities and courses skyrocketing.

Conversely, while the number of college students has increased over the past decade, the percentage of full-time students has declined. This means there’s more opportunity for online learning, since less competition for traditional campus placements. More than ever before, savvy students are taking advantage of this, combining online learning with traditional part-time jobs, side-hustles, and even full-time jobs.

The Growth of Online Markets For Educational Materials

The number of individuals looking for educational materials has increased, with 64% of American adults utilizing some form of education resource, according to the Pew Research Center. And this trend shows no signs of abating, with 80% of Gen Z surveyed saying they would rather learn online rather than in a traditional classroom setting. This is partly because of the wide availability of high-quality material and courses online. But maybe it’s also because learning online doesn’t feel like a ‘retirement’ to these millennials and Gen Z, who have grown up in a world of digital connectivity and instant gratification.

In the face of this demand, a whole new online marketplace has emerged, particularly for educational materials. Thanks to companies like Canva, Google Docs, and ZoomText, creating and distributing educational materials has never been easier. Which allows for more opportunities for individuals looking to make money online – especially since many businesses, including those listed above, offer a money-back guarantee if you meet a certain threshold of sales.

The Growth of Online Markets For Courses

While the demand for traditional high school education has declined, the need for training and the number of people seeking online learning have increased. Fortunately, the same can be said for the online marketplace for teaching and learning materials. Thanks to companies like Canva, Google Docs, and ZoomText, creating and distributing courses and lessons has never been easier. This means more people can afford to teach or learn something new – especially since many businesses, including those listed above, offer a money-back guarantee if you meet a certain threshold of sales.

With more individuals choosing to learn online, the demand for high-quality online universities and courses continues to rise. And thanks to the internet, this educational opportunity exists exactly where you need it, when you need it, and how you need it.

The Pros And Cons Of Online Learning

Now that you have an idea of what the market looks like and how lucrative it can be, let’s dive into the pros and cons of online learning.


Thanks to the internet, online learning has countless advantages. Not only is it freely available, but it also travels effortlessly, universally, and effortlessly – all things that make up for some of the challenges that come with traditional learning. Additionally, since learning takes place online, it can be accessed at any time and from anywhere – whether you are in a classroom, at home, or even when you travel. Finally, depending on your preference and needs, you can select the level of learning that suits you best – from the rudimentary knowledge that comes with trial and error to the in-depth understanding that comes with a classroom experience.


While the pros outweigh the cons, there are still some significant drawbacks to online learning. First, the lack of human interaction that comes with online learning can be off-putting and even detrimental to your overall learning experience. Without the guidance and feedback of a seasoned tutor or professor, you might struggle to improve your skills and knowledge – or even find the motivation to learn at all. Additionally, since much of the learning happens online, you will need to make sure that you’re actually utilizing the right learning materials – ensuring that you are not simply Googling your way to proficiency. For these reasons, some prefer to learn in a traditional classroom setting.

Selling Educational Materials Online

With a clear idea of what the educational market looks like, and why so many people are opting to learn online, it’s time to explore how you can fit into this world of education. As mentioned above, the world of online selling for educational materials is a thriving one – particularly with so much competition, it’s important to take this into consideration.

If you’re new to this world of online marketing and sales, understanding the basic guidelines is a must. Knowing what makes a good sale, and being able to develop and hone your skills is essential for your success in the field. Luckily for you, we’ve put together a guide to selling educational materials online that will get you headed in the right direction.

The Basics Of Product Research

As a seller, you will need to do extensive product research in order to develop an informed opinion about a particular product or service. With so many scam artists and dishonest businesses in today’s world, protecting yourself from being tricked or duped has never been more important – which is why it’s essential to do your research before committing to a purchase. Fortunately, you can find a wealth of information online, and with a little effort, even the most obscure of products will reveal its secrets. Using a tool like Google Chromecasts, you can connect your phone to the TV and instantly stream content to your largest screen. Additionally, you can make calls, send texts, and access the internet all from the same device – without having to worry about being near a computer or having enough bandwidth to stream videos simultaneously.

How To Research The Popularity Of A Product Or Service

To determine the popularity of a product or service, you can use Google Trends. This tool will give you an idea of how many people are searching for a particular subject, or looking for information on a certain product or service. The more people that are searching for something, the more likely it is that there’s a market for your product or service.

Additionally, you can use this tool to examine how often users are searching for a specific topic, product, or service, as well as how long it takes for these searches to peak and then decline. This can help you identify when it’s best to enter the market, and what type of products or services are currently most in demand.

The Basics Of Product Launch

Once you’ve found a product that has the potential to be lucrative, it’s time to begin the long and arduous task of launching a brand new product or service. This entails making a massive amount of sales in order to attract customers, building up a community of like-minded individuals, and establishing yourself as an expert in your field. From there, you can continue to expand your business, or take it slow, steady, and calculated – depending on your situation and what you want out of your venture.

This is a stage that many startups and small businesses fear, and it’s understandable. Launching a new product or service can be difficult. There are so many pitfalls that you might fall into – from technical errors to an uninformed understanding of what the market wants. The more you know going in, the better – including the fact that many businesses fail within the first year of operation.

The Basics Of Marketing And Advertising

Marketing and advertising are two separate but important elements of running a successful business. Without effective marketing, you will find it difficult to gain traction in your field even if your product is perfect – and, in turn, this might lead you to make faulty product choices. Effective marketing will also help you understand what your customers want, which in turn makes it easier for you to provide the best possible service.