How Many People Actually Make Money Online?

There are plenty of opportunities to make money online, but how many of us will actually be able to cash in on the majority of them?

The internet has created thousands of opportunities for people to make money online. Just search for ANY niche and you’ll see hundreds of affiliate programs from which you can make money online. There are even opportunities for people to make money from blogging and content creation alone. But, as passionate as you may be about your blog content, it won’t always translate into cash.

In this article, we will dive into how many people actually make money online, the different routes to making money online, and how you can ensure you make money from whatever endeavor you choose.

The Growing Popularity Of Online Work

The number of people looking for work online has increased by 50% in the last year alone.

In the United States, over 10 million people are now working remotely, with over half of those reporting they work remotely because of the coronavirus pandemic in March 2020.

According to Light Reading, a data company specialising in online marketing and conversions, 94.8 million US consumers now use online platforms to research products and make purchases as of 2022.

While the coronavirus pandemic might have accelerated the trend, the increasing popularity of online work has been ongoing for several years.

Even if you’re not a fan of the occasional online gig, there’s no denying the convenience and flexibility that this form of work offers.

The Rise Of Online Marketing And Ecommerce

If you’re looking for work, you might be wondering where you can find it. More specifically, you’re probably wondering if there’s any work at all available online.

The answer is yes, there is definitely work available online. You just have to know where to look.

Although the internet has created countless opportunities for people to make money online, the field is actually quite limited; particularly, when you compare it to the overall size of the market. Why? Because not all online work is created equal. In particular, marketing and ecommerce are the two most popular online jobs, and they’re also among the most lucrative.

Let’s take marketing as an example. The field is vast, but there are only a few standout opportunities in terms of pay that you can realistically expect to make. For instance, Teachable offers online marketing courses with an average earning potential of $16,000 per year. That’s not bad, but it’s also not great.

In comparison, the Best Buy company pays up to $20,000 for inbound marketing expert roles. And guess what? You don’t need a degree to be qualified. Anyone can join the BizEaze team and start earning a six-figure income.

Likewise, if you’re looking for online ecommerce work, you might want to consider looking into Shopify’s platform, which offers online store builders and dashboards as well as omnichannel store support. In comparison, Amazon is also a well-known ecommerce platform with a range of specializations, from simple product listing to marketing and research. If you’ve been thinking about dipping your toe into ecommerce, now might be the right time to do so. With the pandemic slowly lifting its grip, more and more people are looking for ways to earn some extra cash.

The Downsides Of Online Work

Even though online work has increased in popularity, that doesn’t necessarily mean it’s a good idea for everyone. For those looking for stable and consistent work, the gig economy is not the solution. Instead, it can be quite the opposite; particularly, when you consider some of the less reputable opportunities out there.

To begin with, there’s always the risk of falling into a scam if you go looking for work online. Especially, when it comes to unregulated online work, scammers go undetected for long enough to rip you off. This is why you should always be careful when searching for work online. Make sure the person you’re dealing with is a reputable agency or business, and that they are indeed willing to pay you what they say they will. If the agency is registered with the Better Business Bureau, you can also rest assured that they’re legitimate.

In comparison, most online marketing courses and trainings that you’ll find will only last for a few weeks, if not a few days. The expectation is that you’ll be able to learn new skills and begin producing content as soon as you complete the program.

With that in mind, it’s important to ask yourself why you want to become an online marketer. Is it because you want to learn new skills and become more employable? Is it because you want to be your own boss and able to work remotely? Or is it because you want to be able to earn a good income online without risking your safety or the safety of those around you?

The truth is we don’t know exactly how many people will be able to make money online. But based on the above, it’s clear that the number is increasing, which means there’s plenty of opportunity for someone out there.

If you’re looking for work, you can start by looking into the popular affiliate marketing, social media, and email marketing niches.