How to Get Started With Online Marketing

The world of marketing is ever-changing. Thanks to the internet and social media, everyone’s a marketer now.

While traditionally marketing was limited to TV spots, billboards, and magazine spreads, today’s marketer has endless alternative and easier-to-use methods of reaching potential customers.

But, if you’re completely new to the world of online marketing, where do you start? What skills do you need? How much does it cost to get started? Are there any free tools available?

To help you get started, we’ve compiled a list of everything you need to know about the subject, along with some useful tips and tricks.

What Is Online Marketing?”

To better understand what online marketing is, let’s first take a quick look at traditional marketing.

Traditional marketing is, generally speaking, the practise of getting customers to purchase your goods or services. To achieve this, you’d typically pitch products to the public via various platforms such as TV commercials, magazine spreads, and billboards. If you’re a business that sells products online, then marketing is generally speaking, the process of attracting potential customers to your website through various strategies.

The distinction between marketing and advertising is becoming blurred. Thanks to the internet and social media, businesses are able to market their products to consumers without necessarily having to pay for every single advertise.

What Is Social Marketing?”

To better understand social marketing, let’s first take a quick look at traditional marketing.

Traditional marketing is, generally speaking, the practise of getting customers to purchase your goods or services. To achieve this, you’d typically pitch products to the public via various platforms such as TV commercials, magazine spreads, and billboards. If you’re a business that sells products online, then marketing is generally speaking, the process of attracting potential customers to your website through various strategies.

The distinction between marketing and advertising is becoming blurred. Thanks to the internet and social media, businesses are able to market their products to consumers without necessarily having to pay for every single advertise.

Social marketing is, in its essence, marketing done by, for, and with the help of social media platforms. Those who practice social marketing aim to spread a business’ social message – something that inspires or motivates people to action – to their followers on social media. They use various strategies to do this, such as posting regularly, garnering engagement, and using gifs and memes to make their content more shareable.

The Difference Between Marketing and Advertising

The key distinction to make here is that while marketing is the process of attracting potential customers to your business, advertising is the act of getting customers to purchase your goods or services once they’ve been attracted to your business. So, while marketing is essentially the strategy for bringing in new customers, advertising is the strategy for converting these new customers into actual sales.

As a business owner, you’ll often hear marketers, brand managers, and advertising agencies refer to your website as the “best form of advertising” because it’s the least expensive way to reach your audience. As a small business owner, you might be able to get away with spending a small fortune on magazine and billboard ads, but to build a successful website, you’ll need to commit to cheaper options such as display ads or social media marketing.

Marketing Channels To Use

Now that you’re equipped with a better understanding of what marketing and online marketing are, it’s time to figure out which ones to use for your business. While TV commercials, print ads, and billboards are still used, these are not the only avenues available to a savvy marketer.

To attract potential customers to your business, you can use any combination of the following marketing channels:

  • Product reviews
  • Video content
  • Blog articles
  • Social media posts
  • Infographics
  • Email marketing

Once you’ve lured them in with the allure of your products, you can use social media to engage with your target audience and encourage them to make a purchase. You can use email marketing to send out transactional and promotional emails to inform your customers about your products and special offers.

Pricing For Online Marketing Channels

If you’re new to the world of online marketing, then, naturally, you might be wondering how much does it cost to market a product online?

While there isn’t a set answer to this question, there are a few guidelines you need to follow to find the best possible price:

Consider Your Audience

If you’re not familiar with the adage, “Know your audience,” then let me introduce you to the concept. Essentially, knowing your audience is recognizing and considering the type of person you’re trying to reach with your content. For example, let’s say you’re a hair-care company that sells hair-defining products. If your audience is made up of people looking for hair-care tips, then you might want to explore creating a blog article on the most popular methods of brushing your hair or getting a hair cut. Creating engaging content for someone who is already interested in your product will make it much easier for them to become a customer. It takes less time to convert an interested party into a customer than it does to lure them in with your products.

Compare The Competition

If you’re trying to decide which online marketing channel to use for your product, then you should compare the relative performance of your target audience across various metrics. Do a quick internet search using the following keyword groups:

  • Hair care tips
  • Brushing your hair
  • Cutting your hair
  • Dyeing your hair
  • Frizziness
  • Gluten-free diets

In each of the examples above, you’ll see a number of articles or blog posts that cover a similar topic. However, not all of the content is created equal. To get the best possible price for your product, you should compare the performance of the different content creators and determine which one offers the best value.

If you’re doing your own marketing, keep track of how much you spend on various marketing tactics. You can use marketing analytics tools to identify the most effective strategies for converting website visitors into paying customers. Once you’ve determined the proper strategy, create a marketing plan and assess its effectiveness.

If you’d like to learn more, check out the following websites: