Have you ever tried making money online? If so, you might have wondered why you can’t quite seem to make a profit from your efforts. After all, the internet is overflowing with opportunities for anyone willing to learn how to make money online. You might even have tried making money online yourself, and maybe even seen some success. But maybe you haven’t found the right niche. Maybe you don’t have the right blend of skills. Or, maybe you just got lucky and someone found out about your website (or blog) and is now earning money from it (or it). Regardless, there are many reasons why you might not be able to make a profit from your online endeavors. Luckily, there are also many ways you can make money online even if you don’t necessarily like selling your own products. So, let’s explore some of the main reasons why you can’t make money online and how you can still make money from online marketing.
No Demographics
While it’s always great to target a specific audience when marketing a product or offering, relying solely on demographics can hurt your efforts to make money online. After all, a huge chunk of the internet population doesn’t fit the typical buyer persona you’d associate with your product. Take online retailer Shopify as an example (personal stylist), or an online styling platform like Stylish (styling platform).
Working with a personal stylist or creating bespoke products for select individuals isn’t always easy, but it can be worth it. Not only will you be able to stand out from the crowd, but you’ll also be able to charge more for your services. Remember, your product might not be the best in the world, but it doesn’t have to be. If you can find a niche, you can become the go-to source for that particular product or service in your area.
Now, if you can’t afford to get a personal stylist to help you, you could always partner with a professional hair and makeup artist to create unique looks for you or your product. There are many professional makeup artists and hair stylists who work solely on the web, so there’s no reason you shouldn’t be able to find someone nearby to help you out.
Bad Product/Service
What’s the point in creating a product if no one wants to buy it? Well, you might have heard of lean marketing, which basically means creating value before you start promoting your product. In the same way, you wouldn’t shout out a product you didn’t believe in, you shouldn’t promote a product you don’t believe in either. This is the essence of good marketing: you market a product you believe in, to people who believe in it as well.
In the same way, if you’ve found a product or service that you believe in, why not promote it and see if you can turn a profit? Not every product or service is going to be a moneymaker, but you might stumble upon a niche product that can become your best friend.
For example, is skincare your thing? Well, why not partner with a dermatologist to create the best face cream for skin cancer fighters? Or, maybe you’ve found that a majority of your clients are business owners who are seeking help with marketing and growth? In that case, perhaps you should consider becoming a marketing expert and helping businesses with their online marketing.
The important thing to remember is that you shouldn’t be afraid to try something new. As long as you believe in the product you’re promoting, there’s no reason why it shouldn’t work. You just need to find the right audience and the right place to promote the product. With a little bit of luck, you might be able to turn a profit and even inspire others to follow your lead.
The moral of the story is this: even if you don’t end up making any money from online marketing, you’ll be able to find ways to make money elsewhere. There are so many ways to make money online even if you don’t have a technical background. All you need is a good idea and the drive to make it a reality.