If you’re looking for an easy way to make money, you’ve probably considered looking into affiliate marketing, building a list, or joining a gig site. While there are legitimate ways to make money online, there are also plenty of opportunities to lose money. If you’re looking for an opportunity to make a good chunk of change without any special training, consider looking into affiliate marketing for beginners.
Understand What It Means To Affiliate Market
To be a successful affiliate marketer, you first need to understand what it means to be an affiliate marketer, and how affiliate marketing works.
In general, affiliate marketing is a type of direct marketing in which a business purchases advertising space or clicks on an affiliate link (or gets paid commission when a sale occurs) for products or services related to the seller’s business. If you’re looking to get started with affiliate marketing, here’s a short guide to help you understand the basics.
Know Your Audience
Like any other type of marketing, affiliate marketing is a form of media buying, which means you’ll be targeting ads to particular audience segments.
Knowing your audience is critical to connecting with them and ensuring you spend your money where you want to. If you don’t already know your audience, consider using an audience development tool to segment your customers by age, gender, interests, and more.
Choose Products That Are Relative To Your Niche
When choosing affiliate products to promote, it’s important to pick products that are relative to your niche. By establishing yourself as an expert in your niche, you’ll be able to choose products that relate to your expertise that will also generate sales.
For example, if you are a health and fitness professional, you can choose products related to health and wellness such as vitamin supplements, protein powders, and fitness equipment. While these products may be a good fit for your niche, they may not be the best for your overall Amazon affiliate marketing success.
Avoid Products That Are Unreliable Or Scammy
One of the major reasons people lose money in online marketing is by promoting products that are unreliable or that generate scam sales. For example, if you were to promote a weight loss supplement that fakes weight loss claims or gets its effectiveness from unsubstantiated research, you’ll likely end up losing a lot of money. Avoid such products and dubious brands altogether.
To protect yourself from such losses, simply perform a quick search on the internet before you promote a product, or contact the company directly to get more information.
Diversify The Amount Of Products You Promote
If you’re just getting started with affiliate marketing, you may want to consider promoting a variety of products instead of focusing on just one or two. When you promote a variety of products, you increase your chances of attracting potential customers who are more likely to make a purchase simply because you’re an expert in several areas.
For example, if you’re an online marketer who also owns a fitness studio, you could combine your expertise by creating online courses that teach people about fitness. Once you’ve established a solid foundation of knowledge in your niche, you can choose products that are more suitable for your audience (e.g., fitness equipment). Promoting these products will generate more sales than if you only promoted fitness products (related to your expertise) without also including products that your audience may not be as interested in.
Understand How Converts (i.e., Sales People) Work
If you’re looking to get started with affiliate marketing, one of the first things you’ll need to do is to understand how the converts (i.e., sales people) work. Essentially, there are three types of converts:
- High-quality – these are your typical sales people who earn a commission based on a sale (not a lead).
- Middle-quality – these are your average sales people who earn a commission based on the number of leads (not a sale).
- Low-quality – these are your tire-kickers who purchase a product just to get the discount or free shipping (they don’t make sales).
While all three types of converts make money for the company, only the high-quality and middle-quality ones generate significant revenue. For this reason, it’s important to understand what type of sale you’re making and how to maximize it.
Choose Products That Are Simple To Understand
When choosing affiliate products to promote, it’s important to choose products that are simple to understand. This way, your audience will have no trouble understanding what you’re advertising and why they should buy it. Also, make sure the product you choose can generate sales quickly.
For example, if you were to promote a multilevel marketing (MLM) company that sells water purification systems (DiyVitA), you could choose this product simply because it’s easy for your audience to understand. Also, the product provides an easy way to make money online (i.e., by selling a product that you’re probably already using yourself).
Choose Products That Are Easy To Market
When choosing affiliate products to promote, it’s important to choose products that are easy to market. This way, you won’t have to do all the work to get traffic to your site. Just by selecting this product you’ll be able to connect with people who are interested in learning more about it.
For example, if you were to promote an organic food delivery service (i.e., Sprouts), you could choose this product because it’s easy for you to portray to potential customers. Also, organic food is becoming a popular niche, and as a result, you could choose a product that’s related to this niche.
Watch Out For Fraudulent Affiliate Marketing Schemes
As a digital marketer who’s also been on the receiving end of some pretty nasty affiliate marketing campaigns, I want to strongly advise you to be on the lookout for fraudulent schemes. For example, many affiliate marketers will try to trick you into promoting their products for free (or heavily discounted), or use sneaky techniques to get your affiliate link in front of as many people as possible (this is called link stuffing).
If you do get sucked into one of these schemes, you’ll eventually be blacklisted by most affiliate marketing platforms, and you’ll have to start from scratch (without a single sale to your name). The worst thing you could do is to fall for a scam and end up promoting something you don’t believe in, all for the sake of making a few extra bucks.
Remember: This Is A COMMISSION-ABLE OFFER
Last but not least, let’s not forget about the commission-ability of this offer. Like any other type of marketing, with affiliate marketing you’ll be able to choose products you believe in and promote them confidently.
The key takeaway from this article is that while affiliate marketing is a great way to make money online, it’s not as easy as some might make it out to be. Additionally, be suspicious of anyone who tries to trick you into promoting a scam product or a product you don’t believe in.