If you’re looking for ways to make quick cash, then you’ve probably considered trying your luck at online freelancing. You may have heard of people earning massive amounts of money online, just by completing tasks for other people. Though the idea of getting paid to complete errands online may not seem like a bad idea at first, the reality can be a little more complicated.
The truth is, creating content for hire is only part of what constitutes online freelancing. There is a lot more you need to do to succeed as a freelancer. In this article, we’re going to lay out 12 essential steps you need to take before you make a single dollar from online freelancing. Let’s get to it.
Step one: Get a good web host
A good web host is key to having a successful blog or website. When we say “good,” we mean a web host that is affordable, reliable, and offers a good customer support experience. To find the best host for your needs, you can use a tool like Netlify’s hosting calculator. This tool will assess your project’s needs and suggest a suitable web host. Keep in mind that the cost of your web host will be added to your overall monthly budget. The pricing structure of Netlify is based on how much data you use. For example, their basic plan is $2.95 per month and starts at just $5 per month with their Plus plan.
Step two: Create a unique selling point
A unique selling point (USP) is a feature or element that allows you to stand out in a crowd and differentiate yourself from other businesses. When you develop a unique selling point for your business, you are able to create a more compelling offering to potential customers. Your USP should be something that will make your product or service appeal to a wider audience. When you develop a unique selling point for your business, never underestimate the power of words. Be careful not to fall into the habit of reusing the same old cliches over and over again. A unique selling point can be something as concise as a snappy slogan or a simple expression of uniqueness. Keeping things short and sweet is always a good idea.
Step three: Create content that will make your visitors click
To generate interest in your web content, you need to create engaging copy that will keep your visitors coming back for more. If you’re a professional copywriter, you can use tools like BuzzSumo and WordStream to research the most effective words and phrases your target audience is using in relation to your product or service area. With these tools, you can easily find the demographics, psychographics, and the terminology of your ideal buyer. Having an idea of your target audience’s language, search history, and habits can help you to create content that is more likely to inspire interest, boost online sales, and grow your bottom line.
Step four: Customise your home page
The front page of your website is perhaps the single most crucial page. If you’ve never changed the default front page of your website, then this may be the moment of change you’ve been looking for. You can use plugins like WordPress Ultimate Home Page to completely customise the look and feel of your site’s front page. Just make sure that you don’t get distracted by the gimmicky features that come with these plugins. Instead, look for features that will genuinely help you to grow your business.
Step five: Establish credibility
When people arrive at your site, they will want to know: “What is the author’s credibility?” After all, you’re giving the reader a taste of your writing, so the onus is on you to convince them that you are indeed the expert you claim to be. One of the best ways to establish credibility is to provide value to your visitors. When you do this, you’re showing that you’ve done your research and you’re delivering something of real worth. You can use multiple methods to establish credibility, but they usually involve creating and curating high-quality content that is both relevant and interesting to your target audience.
Step six: Generate online reviews
There are hundreds of ways to generate online reviews on platforms like Google, Yahoo, and Microsoft review websites. The best way to attract potential customers to your business is to demonstrate that you are a trusted source of information on your niche topic. If you’re looking for a way to generate instant credibility, then look no further. Just make sure that you’re being genuine when you write these reviews. Even though you’re trying to convince others that you’re an expert, you should still practice good netiquette.
Step seven: Test the waters with a few free campaigns
Once you’ve established yourself as a go-to source of information on your niche topic, you can begin to experiment with online marketing on the cheap. One of the best things about the internet is that it is incredibly easy to try out new marketing techniques. If you’ve never dabbled in online marketing, then this would be a great time to get started. With minimal investment, you can use free platforms like Google Adwords, Bing Ads, and Facebook Ads to try out new techniques and see how they perform. Even better, you can use tools like Google Analytics to track the results of your online marketing efforts. Even though this may be a little more work than just sending out a few poorly written emails, it’s still a whole lot cheaper than hiring a marketing manager.
Step eight: Craft an irresistible offer
When someone decides to click on your web link, be sure that they are going to be engaged with what you’ve published and aren’t just coming for a cheap thrills click. There are many tactics you can use to entice your target audience to click on your offer, but none of them will work if your offer doesn’t provide value. The promise of an incredible deal can be highly persuasive, but you can still fall short of expectations if the deal isn’t good enough. To create an incredible offer that will compel your target audience to choose your product or service, you need to do your research into what makes your product or service special. From there, you can craft an irresistible offer that will compel your target audience to click on your link.
Step nine: Generate buzz by sharing your news stories on social media
If you’ve ever shopped online, then you’ll be familiar with the practice of getting extra discounts for being a social media fan of brands. Though this may be a nice gesture, you’re better off being selective with the content you share on social media. When you post regularly and engage with your audience, you’re demonstrating that you’re an active participant in the community. This will make you that little bit more trustworthy for your readers. When you are promoting a brand or product that you believe in, this will also boost your credibility.
Step ten: Generate engagement by creating quizzes and surveys
Another great way to engage with and persuade your target audience to interact with your content is to create a quiz or survey to find out more about what they think about your business and product. These types of questions will allow you to establish your authority and prove that you’re an expert in your field. When you ask questions and give away gifts or discounts to people who complete your surveys and quizzes, you’re creating opportunities for engagement.
Step eleven: Measure the success of your business
To determine the success of your business, you need to track several key performance metrics. The key performance metrics you need to track include:
- Product or service conversion
- Customer review score
- Lift in revenue
- Reduction of costs
Keep in mind that not all of these metrics will be available to you at once. It’ll take some time to track them all down. Having a business that is not yet generating profits is not an uncommon scenario, especially for new businesses. However, once you’re able to generate a small amount of income, you can use this to begin to measure the success of your business.