How to Use You Tube to Promote Your Real Estate Auctions

YouTube is a phenomenal platform for real estate professionals to gain credibility, build trust and grow their audience.

With millions of videos being uploaded to YouTube each week, it’s the largest video platform out there, and one that is only becoming more popular every day.

Being on YouTube is a great way to build an audience, gain credibility and grow your business. But it takes a bit of ingenuity to figure out how to use this powerful platform to your advantage.

In this article, we will discuss how to use YouTube to promote your real estate auctions.

Step 1: Create a Professional Looking Channel

One of the first things that will make or break your ability to engage an audience on YouTube is the channel design and content of your videos.

There is no prescribed “perfect” way to create a YouTube channel, but there are a few tactics that you can use to make your channel stand out.

Firstly, make sure that your channel is set up with a good-looking, uncluttered design. There is no point wasting your potential viewers’ time with a dull-looking channel where everything is just crammed in.

You should also look to invest in some high quality equipment and software to create your videos. It’s not necessary to buy expensive equipment to produce high quality videos, but having a few good cameras and editing software can make a massive difference in the overall look and feel of your content.

Finally, make sure that your content is as professional-looking as possible. You can use third-party software to edit your videos, or do it yourself using one of the many video editing apps that are available on the Apple Store or Google Play Store. You should also look to invest in some high-quality microphones to ensure that your audience can hear you clearly.

Step 2: Post Regularly, But Don’t Overdo It

Posting regularly isn’t a bad idea, but you should try to avoid overdoing it. You don’t want to appear like a spammer, stuffing your channel with countless videos in an attempt to get views.

Posting every other week or every week will give your channel some life and allow you to showcase different properties. You can also do an event video to showcase your event and attract potential attendees.

However, the key is to not appear too frequent, because viewers will get sick of seeing the same content over and over again.

Step 3: Customize Your Channel

Another way to make your channel stand out is to customize it. You can add different backgrounds, icons, colors and text to give your channel a unique identity. Add stickers, playlists and even polls to make your channel more engaging.

If you want to win over more viewers and make your channel appear more professionally, you should look to invest in some premium YouTube features. These features will allow you to do things like add videos from your phone or tablet to your channel, use your own music in your videos or even add fun animations or effects to your content.

Some of the premium features that you can use on YouTube include:

  • Dedicated account manager
  • Custom Thumbnail
  • Backgrounds
  • Music Licensing
  • Broadcast flags
  • Custom Playlist
  • CGI effects
  • Timeliness
  • Title tags
  • Tags
  • Description
  • Keywords

Step 4: Comment On Videos

When someone comments on your video, this is called “reinforcement”, and it basically means that someone else has noticed and liked your content. When someone comments on a video it usually means that they have either watched the video or are interested in the topic. Comments are a great way to get more views and gain credibility.

By responding to comments on your videos, you can show that you are active and engaged with your audience, and encourage more people to leave comments. Make sure that you thank people for leaving a comment, and give them some value by answering their questions.

Step 5: Build Your Audience

The last step in the process is to build your audience. When someone comes to your channel and sees that you have a large audience, this will encourage them to share your content and like your videos. People trust leaders with large followings more than they do those with just a few hundred followers, so building a good audience is an essential step in your YouTube marketing strategy.

By encouraging your audience to engage with your content and share it with their friends, you can gain a great deal of credibility with your viewers.

To build an audience, you need to understand the platform and how to use all of its tools in your favor. With a little bit of patience and ingenuity, you can easily figure out how to put this powerful tool to work for you.